Initiative awarded Victim Support media buying account

Initiative has been awarded the media buying task for charity Victim Support, which is running its first campaign as a national organisation.

Victim Support ad: national campaign
Victim Support ad: national campaign

The Interpublic Group agency will be responsible for media buying across all platforms.

The new campaign, entitled 'Find the Strength', launched this week and will run in national press, online and on radio. The ads can be viewed at

Victim Support said the campaign is "designed to raise awareness of what we do, how we help and to encourage people to support us by giving their time or money to help".

The theme of the ads is "helping the marks of crime to fade away".

Victim Support is an independent charity for people affected by crime. It gives free and confidential help to victims of crime and their relatives.
Initiative currently handles the media planning and buying accounts for Tesco, Burger King, TGI Fridays and Pizza Express.

Creative for Victim Support is handled by MWO. The planning on the account is through Spark Communications.