Initiative lands Titan Bet media account

LONDON - Titan Bet, the new sports betting company backed by online poker brand Titan Poker, has appointed media agency Initiative to handle its UK media planning and buying business.

Titan Bet: UK launch ahead of World Cup
Titan Bet: UK launch ahead of World Cup

The agency won the account following a three-way pitch and will handle media for Titan's UK launch ahead of the FIFA World Cup in June.

Initiative will work on planning and buying an integrated campaign for the launch of Titanbet.com, which will cover a range of sports from around the world.

The agency has strong experience in the betting sector having previously worked on the William Hill account.

Gary Birtles, the chief executive of Initiative UK, said: "We are delighted to be working with Titan Bet and are very excited about the prospect of launching such a major brand into the UK market."