Initiative unveils new UK structure

Initiative Media has revealed a new UK structure and expanded its team in preparation for taking on the pounds 90 million Peugeot Citroen media account next year.

Initiative Media has revealed a new UK structure and expanded its

team in preparation for taking on the pounds 90 million Peugeot Citroen

media account next year.



Initiative has hired around 30 new people since the start of September,

made four board appointments and relaunched the research function to

create the new role of strategic researcher.



Pippa Glucklich is promoted from media planning manager to media

director, Simon Worthington and Helen Shannon become strategic planning

directors and Ilker Shakir becomes deputy broadcast director. Another

media director is being sought from outside the company.



Danny Goldman from Motive becomes TV buying manager, Alan Levy from BBJ

Media Services and Charmaine Oakley from Equinox join as media planning

managers. Four more posts are still to be filled.



Many changes were sparked by Initiative’s coup in the Peugeot Citroen

media pitch in July, although the company has been re-engineering since

Phil Georgiadis took over as chief executive in 1995.



Georgiadis said: ’As well as fine-tuning our proposition, our success

has provided an opportunity to reward existing staff as well as

recruiting bright young talent.’



The research department is being redefined to create the new function of

strategic research planner, a more client-focused research role leading

to two new appointments: Julia Williams, from the research company,

BMRB, will work with Howard Wincott.



Phillip Walker, Initiative’s research director, said: ’Research should

be at the front end of the process, really getting involved with our

clients’ brand development.’