The company has approached London shops and has held early meetings. The pitch is being handled by Creative Brief.
Innocent is looking for agencies with strong creative credentials to work alongside its in-house creative team. The work will include TV, press, outdoor, radio and digital elements. The incumbent, Lowe London, won the account in 2005, and is understood to be repitching.
The brand has a 68 per cent share of the smoothies market, and an annual turnover of £100 million. Earlier this month, it appointed Soup to handle online creative for its summer events.
Innocent had not returned calls as Campaign went to press.