Innocent kicks off 2015 with provenance TV ad

Innocent will debut its 2015 campaign today with a TV spot featuring its smoothie and juice products together for the first time in one ad.

Innocent: unveils 2015 campaign
Innocent: unveils 2015 campaign

The Coca-Cola owned brand said the ad features an Indian mango farmer to highlight the provenance of its fruit juice. The ad will break today and run on TV, digital and in cinemas for 12 weeks.

The 30 second ad was created by an "in house team" at Innocent and first aired on social media over Christmas.

Featuring the strapline "tastes good, does good", the campaign aims to showcase what Innocent says is the "dedication required to source the great tasting, quality fruit" that goes into its products. The same theme will be developed throughout 2015, a spokesperson said.

In December, Tim Clarke, formerly senior global brand director at Bacardi, joined the business as group marketing and innovation director. Innocent also appointed Nick Canney as UK & Ireland managing director and Andreas Welsch as regional head for northern Europe amid "ambitious" growth plans.

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