Innocent launches new Inspires events

Smoothie brand Innocent is launching a series of talks and seminars aimed at sharing its business values.

Innocent has added a series of talks to its events programme in 2013
Innocent has added a series of talks to its events programme in 2013

The new series of one-off events will kick off on 18 April with a session dedicated to health. It will feature Olympian James Cracknell and television GP Dr Pixie McKenna.

The Harrow Club in North Kensington will host the health-focused event, which aims to promote discussion, debate and inspiration around Innocent’s brand values.

Prior to the event, attendees have the chance to join running collective Run Dem Crew for a jogging session around the streets of London.

The series will continue in June with an event highlighting ethics, and featuring model Erin O’Connor and celebrity chef Arthur Potts Dawson.

Innocent’s founder Richard Reed will lead a discussion on entrepreneurship during an event in July, while chef Ollie Dabbous will join the team from Bompas and Parr in August, for an event focused on taste.

The final event in the series will take place in September and examine creativity.

Innocent had planned to bring back its summer festival last year following a three-year hiatus, but had to scrap plans due to low ticket sales.

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