Innocent reopens talks with ad agencies

Innocent is once again talking to advertising agencies, just weeks after it cancelled its pitch and retained Lowe London on its £4 million above-the-line account (Campaign, 20 July).

The fruit smoothie and juice brand has scheduled meetings with undisclosed agencies to discuss its arrangements. It is understood to have told them that Lowe remains "on amber" on the account.

A spokeswoman for Innocent said: "While retaining a lead agency, Innocent has always worked occasionally on an ad hoc basis with other agencies. It is, therefore, business as usual for us to hold chemistry meetings with other agencies on a purely speculative basis and with no current brief in mind."

In June this year, the company called a review out of Lowe, the agency it appointed in 2005, and appointed Creative Brief to handle the process. However, following contract negotiations with Lowe, Innocent cancelled the pitch.

At the time, Innocent's head of communications, Charlotte Rawlins, said: "We're delighted to be continuing the relationship with Lowe. We've had some really constructive discussions with them over the past few weeks, and we now have a proposal and a budget that both sides are happy with."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content