Innocent "The best one of your five-a-day" by BMB

Innocent Drinks makes the case for picking one of its smoothies over fruit and veg options as one of your five a day in a campaign by BMB.

The playful social media work features six videos voiced by The InbetweenersMartin Trenaman. Each focuses on the downside of a particular fruit or vegetable, such as the impracticality of a marrow and the dullness of celery.

Created by Andy Burrell and Katie Burrell and produced by Charlotte Riley at the agency, the work also highlights Innocent’s initiatives to donate leftover stock to those in need.