Inside the Design Museum's 'bond with brands' exhibition

The Design Museum is hosting an exhibition 'Like me: Our bond with brands' that explores how humans create their identity by using brands in everyday life.

Design Museum: exhibition explores our relationship with brands
Design Museum: exhibition explores our relationship with brands

The exhibition, which runs until Sunday, has been curated by creative consultancy Lippincott and aims to give visitors an insight into the power and cultural significance of the bond between people and brands.

Marketing caught up with Lippincott's creative director Lee Coomber and head of Europe Simon Glynn at the museum.