Inside Film, the magazine distributed in cinema foyers, is seeking
a commercial director. The role is currently filled on a part-time basis
by non-executive director, Gaby Fireman, formerly of outdoor company
Mills & Allen.
Candidates should have an ad sales director or agency media director
background but magazine experience is not essential.
Chief executive Richard Cohen commented: ’The person should have an
understanding of media in general and be able to provide a strategic
overview with skills in systems and management.’
Launched 12 months ago, Inside Film claims to be the largest film title
in the UK with an ABC free distribution of 524,000. Each issue serves as
a programme for a specific film, and features interviews with the main
stars.
The 36-page title carries up to 15 pages of ads from companies such as
Haagen-Dazs, Toyota and PlayStation. The ad team of five, managed by
Graham Finneberg, has recently been strengthened by the appointment of a
new sales executive - Chris Dicey from Northern & Shell’s Attitude
magazine.
Inside Film is looking to expand the brand overseas and into radio,
video and the internet. It has appointed Carmen Menegazzi, the former
managing director of Columbia Tri Star Films UK, to spearhead this
strategy. A test market in the US will begin on 17 December with the
release of the film Stuart Little. A national rollout is planned for
June 2000.
