Inside Häagen-Dazs' My Extraordinary Life pop-up

Luxury ice cream brand Häagen-Dazs staged a pop-up on 19 May, which aimed to find the world's best ice cream photographer.

  • Photos by Bompas & Parr

    Photos by Bompas & Parr


The brand joined forces with culinary architects Bompas & Parr for the event, which took guests on a sensory journey through different immersive zones, each of which provided inspiration for the photography challenge.

Guests entered into a lounge-style room, with decor influenced by Häagen-Dazs' salt caramel and cookies and cream flavours. Other immersive elements included an infra-red ice cream experiment that brought to life the feeling of something cold touching something warm, a decadent dinner table complete with edible centre-pieces, and an ‘Ice-capade’ that celebrated the art of ice cream. Visitors also had access to an Instagram station, and were able to personalise their ice creams with a range of toppings.

At the end of the journey, guests were invited into a bar area where they were served a complimentary Häagen-Dazs cocktail and ice cream canapés.

More: In March, Hotel Chocolat staged a 'Chocolate Lock-In' event across 10 UK stores. This week, John Lewis will team up with homeware brand Wedgwood for a floral-themed tea experience.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now