Inside House of Peroni's citrus infusion

Peroni, the premium lager brand, has set up its House of Peroni once again with an array of citrus-themed experiences.

of

The pop-up, which lasts until 15 October, takes the form of an Italian fruit market with blue crates of oranges and lemons located around the space.

There is a gelato stall selling a ricotta and bergamot flavour, as well as a trattoria serving classic dishes from Italy.

Additionally, there is a secret bar hosted by Simone Caporale called The Bitter End for 10 people at a time that explores "distinct flavours of Italian Chinotto through Peroni Ambra infusions".

The House of Peroni has a DJ every evening playing Italian music.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI 

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now