Pinterest has more users than the whole population of South America. That’s a lot of people to try and understand.
There is no doubt that the pandemic has changed how we all think, feel and behave – which means marketers need to change how we connect with people through the stories we tell and who we tell them to. That’s what Pinterest’s latest study, Inspiration Nation, commissioned by Sparkler, delves into.
It pulls Pinners (Pinterest users) behaviour and habits apart via demographics then draws insights about the people that use – and buy – on the platform. It interrogates the platform’s range of users and reveals the value of different Pinners to advertisers.
Do you want to cater your advertising to the people that are likely to respond to your brand? Gaining insight into ‘the aesthetic seekers’, ‘the conscious go-getters’, or ‘the inspired makers’ (and more) can help you tap into huge opportunities.
In this hour-long session on 17 June, 3pm BST, with Campaign UK editor Maisie McCabe, Pinterest’s brand researcher, Sydney Stanback and Sparkler’s managing consultant, Tom Birch, we will give an in-depth analysis of the research then pull out the key learnings for brands and agencies.
Join the session to find out:
The biggest myth about Pinterest's audience
The segmentions that make up Pinterest users
How these segmentations can help brands better connect with consumers
How brands can – and should – target Pinterest users