Inspiration Nation: insight on the UK’s audiences and how to talk to them

Pinterest’s brand new study gives an insight into its 478m users – what inspires them and what do they desire? Campaign UK editor Maisie McCabe hosts a launch of this eye-opening study, on 17 June, with insights from Pinterest experts

Inspiration Nation: insight on the UK’s audiences and how to talk to them

Pinterest has more users than the whole population of South America. That’s a lot of people to try and understand.

There is no doubt that the pandemic has changed how we all think, feel and behave – which means marketers need to change how we connect with people through the stories we tell and who we tell them to. That’s what Pinterest’s latest study, Inspiration Nation, commissioned by Sparkler, delves into.

It pulls Pinners (Pinterest users) behaviour and habits apart via demographics then draws insights about the people that use – and buy – on the platform. It interrogates the platform’s range of users and reveals the value of different Pinners to advertisers.

Do you want to cater your advertising to the people that are likely to respond to your brand? Gaining insight into ‘the aesthetic seekers’, ‘the conscious go-getters’, or ‘the inspired makers’ (and more) can help you tap into huge opportunities.

In this hour-long session on 17 June, 3pm BST, with Campaign UK editor Maisie McCabe, Pinterest’s brand researcher, Sydney Stanback and Sparkler’s managing consultant, Tom Birch, we will give an in-depth analysis of the research then pull out the key learnings for brands and agencies.

Join the session to find out: 

  • The biggest myth about Pinterest's audience

  • The segmentions that make up Pinterest users

  • How these segmentations can help brands better connect with consumers

  • How brands can – and should – target Pinterest users  

 Register here for free to explore the opportunity for your brand or agency