Every consumer is becoming more and more demanding, which requires a transformation agenda in media, in customer experience and in brand comms. There are no traditional business models any more that can thrive without diversification and fast pivoting," says MediaCom’s Sue Unerman (pictured, left).
Unerman, chief transformation officer at the agency, is co-chair of this year’s Media360 event in Brighton, on 9-10 May. Campaign’s flagship conference, now in its 16th year, focuses on building brands in a digital economy. And Unerman believes that in today’s uncertain political and economic landscape, there’s never been "a more important time for the industry to come together and support, learn from each other and all try to act as market-leaders".
Unerman is joined by Pearl & Dean chief executive Kathryn Jacob (pictured, right). The media leaders co-wrote The Glass Wall in 2016 to arm women with successful strategies to make their mark in business.
Jacob believes the issues facing brands are much broader than the digital economy: "There is substantive societal, political and business change that impacts us deeply as businesses. It’s about adapting to change and, as best you can, anticipating it – talking to consumers rather than at them."
Media360 tackles these challenges – and much more. Campaign is bringing together speakers from the most successful UK and global brands, agencies, associations and platforms to solve problems and find inspiration.
Brands struggle with safety and transparency; agencies are having to adapt their way of working to fulfil clients’ rapidly changing needs; media-owners and publishers are the cornerstones of the digital revolution. Media360 drives the hard-hitting conversations on these core issues.
This is a conference that will spark ideas, answer questions and help you explore collaborations. And there’s plenty of fun, too. Attendees are invited to a drinks reception at Brighton’s i360 landmark, in partnership with Teads. A gala dinner follows, bringing Media360 and sisterevent PR360 delegates together with a three-course meal, drinks, and entertainment. We’ll see you there...
Five marketers you won't want to miss
Andy Murray, chief customer officer, Asda, takes to the stage with Campaign’s global editor-in-chief Claire Beale to share stories from his past three years at the top of one of the UK’s largest supermarkets. He discusses bringing media and creative together, adapting to a fast-changing retail landscape and developing purpose-driven marketing.
Cheryl Calverley, CMO, Eve Sleep, shares secrets on marketing a disruptor brand. She’ll explore how disruptors are building brands in new ways and aligning brand and sales activity to gain market share, and offer candid advice and practical tips.
Sara Bennison, CMO, Nationwide, and Jim Warren, VP of marketing, Bloom & Wild, team up to talk about brand and performance. Expect tips on understanding what mix is right for your business and learn how CMOs are working with agencies as their needs shift.
Nina Bibby, CMO, O2, hosts a hub for CMOs on breaking down silos internally and externally. Bibby explores how to bring media and creative closer, analysing the brands that are getting it right and the challenges involved. Discover rich insights from one of the industry’s finest CMOs.
Our chairs can't wait for...
Campaign asks the co-chairs which session or speaker they are most excited to see.
Sue Unerman’s pick The digital advertising duopoly: will 2019 be a game-changing year? Damian Collins MP, chair, Digital, Culture, Media and Sport Select Committee
Kathryn Jacob’s pick Panel discussion: Building trust in advertising – the good the bad and the troublesome Nick Baughan, director of agencies, Facebook Karen Fraser, MBE, director and head of strategy, Credos Tracy De Groose, executive chair, Newsworks Stephen Woodford, chief executive, Advertising Association Mark Evans, marketing director, Direct Line
Gideon Spanier’s pick The science behind building a healthy and creative media culture Bruce Daisley, VP EMEA, Twitter
"I’m looking forward to every session, but the importance of hearing about the government’s policy plans is urgent and crucial."Sue Unerman, chief transormation officer, MediaCom
Book your tickets now and view the full agenda here