Inspiring The Future "redraw the balance" by MullenLowe London

Children are asked to draw pictures of firefighters, surgeons and fighter pilots in the latest social experiment ad to shine a light on gender stereotypes.

Unsurprisingly, most of the children (61 out of 66) draw men but their preconceptions are reversed when a female firefighter, surgeon and fighter pilot visit to talk about their jobs. The online film was produced for Inspiring The Future, a charity connecting schools with speakers from the world of work, by MullenLowe London. It was created by Katrina Encanto and Edgar Galang, and directed by Matt Huntley through Burger.


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