Inspiring The Future "redraw the balance" by MullenLowe London

Children are asked to draw pictures of firefighters, surgeons and fighter pilots in the latest social experiment ad to shine a light on gender stereotypes.

Unsurprisingly, most of the children (61 out of 66) draw men but their preconceptions are reversed when a female firefighter, surgeon and fighter pilot visit to talk about their jobs. The online film was produced for Inspiring The Future, a charity connecting schools with speakers from the world of work, by MullenLowe London. It was created by Katrina Encanto and Edgar Galang, and directed by Matt Huntley through Burger.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.