INTEGRATED: PORTFOLIO; Jack Nolan (r)

Jack Nolan and Graham Mills have worked together for 11 years. Their names, and the longevity of their relationship, might lead you to imagine two bearded, middle-aged creatives - but both are in their early 30s and Jack is, in fact, a woman.

Jack Nolan and Graham Mills have worked together for 11 years. Their

names, and the longevity of their relationship, might lead you to

imagine two bearded, middle-aged creatives - but both are in their early

30s and Jack is, in fact, a woman.



They have been working at Ogilvy and Mather Direct for 16 months -

their first jobs at a below-the-line agency - and provided a fresh

approach, which is unhampered by creative prejudices. ‘There’s a certain

snobbery about below the line, but it’s just about good ideas,’ Nolan

says.



Both admit they never planned things to happen that way. Having teamed

up while studying for art degrees at Ealing College in 1984, Nolan and

Mills worked for above-the-line agencies, such as Starkey Proops Hardy

Stansfield and Lewis Broadbent Advertising, before going freelance in

1992. Only a chance assignment at O&M Direct changed things, and ‘days

turned into months’, Nolan says.



Mills describes their work as ‘3-D advertising’, as recent projects for

IBM and Bahrain’s Woolwich Guernsey building society have shown. IBM’s

conference mailer to promote the AIX computer management system included

a single juggling ball and the promise: ‘Now you only have to keep your

eye on one ball.’ Meanwhile, homesick expatriates targeted by Woolwich

Guernsey were mailed a tea-bag and the invitation: ‘Drop in for tea and

a chat.’



Even with two-dimensional work, the output has been impressive. A recent

Amex Gold Card mailer to encourage holders to take spare cards used a

hand-written letter from an imaginary sibling on holiday complaining

about losing luggage and missing flights. ‘Any chance of a supplementary

Amex card?’, read the heart-wrenching sign-off.



The pair have already received one award - for the Guernsey Woolwich

campaign. More look certain to follow.



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