When Chiat Day metamorphosed into St Luke’s last year, Julian Vizard was
asked to design the agency’s new logo using the traditional symbol
associated with St Luke - a winged ox.
Vizard’s design background made him the obvious choice for the job. He
still relishes using the design techniques he learned as a student and
honed during the five years he spent working as a designer.
While employed at Michael Peters for three years, he designed the
Conservative Party’s logo, addressing a brief to ‘bring the Tories into
the 90s’. He later moved to the brand design company, Wickens Tutt
Southgate, where he worked on projects for clients such as Esso, Bhs and
Although Vizard is now settled in advertising, his education veered
between the two disciplines. He pestered Hounslow College until he was
accepted on to its advertising course, but left after a year to take up
a design scholarship elsewhere. This led to a number of design jobs, but
Vizard came full-circle back to advertising when he joined Chiat Day in
Vizard says: ‘I always wanted to work in advertising, and I often
applied advertising concepts when I was a designer. It is a broader
discipline, and much more flexible because you have a narrative to play
Vizard’s work for the Observer utilises both his design and advertising
skills. It depicts the paper’s sections battling for supremacy and
finishes with an end-frame showing vibrating, stylised representations
His repositioning work for Radio 1 is ‘open and honest’. It has a strong
narrative as it follows DJs through their shows and picks out powerful
moments, while keeping viewers aware of the passage of time by showing a
restless security guard with a clock behind him.
The hours of Radio 1 footage are still being edited, and a 40-minute
video will soon be released as a cover mount on a music magazine.
Vizard comments: ‘It is all communication - we are just pushing out the
boundaries associated with traditional advertising.’