INTERACTIVE: Adbusters

Look at this site and be scared. This is probably one of the most awesome sites on the Web. It is an online version of a Canadian magazine dedicated to subverting marketing and advertising.

Look at this site and be scared. This is probably one of the most

awesome sites on the Web. It is an online version of a Canadian magazine

dedicated to subverting marketing and advertising.



It is sophisticated, organised and witty. As well as setting up things

such as ’buy nothing day’ and showing you how to jam focus groups and

customise spray cans to deface ads, it can also show you how to buy

airtime and make commercials for under dollars 2,000 (shock horror).



It has, as you’d expect, a hilarious section on ads that have been

’subverted’ - hilarious, that is, unless they are your ads. From

Benetton to Calvin Klein to McDonald’s, no-one escapes.



But what is also surprising is that it has some very intelligent

articles on young people’s advertising culture as well as insights into

ethical marketing and advertising. These are well written and, I

imagine, a planner’s treasure trove. Anyone interested in advertising

will find this site amazing and disturbing. Next month - how to jam

cyber advertising. Be warned.



Client Adbusters

Brief not applicable

Created by not applicable

Produced by not applicable

Address www.adbusters.org



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