I was going to really destroy this site but after going back a few
times, I decided it was actually quite good - but, hey, that’s what
happens when you start seeing Peter Andre’s picture several times on one
site.
The best bits are Box Talk, a chat area where you can ask your favourite
pop stars questions and see the replies, and Box Tops, with integrated
graphics from the TV show and up-to-date chart info. I couldn’t load the
Box Music Machine, but then I’ve got no patience.
Some failings are down to the marketing/branding decisions here. For
example, I would like to see some grassroots content or content trades
to make it a rounder experience. I left feeling a little sold-to. In a
world where your relationship with customers is based on regular
involvement, I hazard a guess that this site is not getting much back
traffic. But digital TV may be the making of this site as it has
potential for video-on-demand and product purchase.
Client The Box
Brief Provide online presence for the Box TV brand
Created by Vince Monsey and Liz Laskowski at the Box
Produced by Telstar Digital Marketing
Address www.thebox.co.uk
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