INTERACTIVE: Club 18-30

’Here we go, here we go, ’ere we go’ (sic). And that’s just the header. ’More fun that alt.binaries,’ screams the homepage over a picture of a woman’s bikini bottoms. Oh dear. Brash colours, shockware gloss and a synergy with other marketing material actually belie a strange phenomenon at work here. For a company that has copious content to parade, it actually ignores its greatest strength.

’Here we go, here we go, ’ere we go’ (sic). And that’s just the

header. ’More fun that alt.binaries,’ screams the homepage over a

picture of a woman’s bikini bottoms. Oh dear. Brash colours, shockware

gloss and a synergy with other marketing material actually belie a

strange phenomenon at work here. For a company that has copious content

to parade, it actually ignores its greatest strength.



E-mail for a brochure? Integration, please. Even those resorts that are

featured (Florida, Ibiza and Tenerife) failed to divulge their secrets

due to constant browser crashes.



Screensavers, music rooms (under construction) and a plethora of Web

links do not compensate for ignoring content.



Client Andrew Tidy, group marketing manager, Flying Colours

Brief Create a fun site that also contains information about holidays

Created and designed by Subnet

Address www.club 18-30.co.uk



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