’Here we go, here we go, ’ere we go’ (sic). And that’s just the
header. ’More fun that alt.binaries,’ screams the homepage over a
picture of a woman’s bikini bottoms. Oh dear. Brash colours, shockware
gloss and a synergy with other marketing material actually belie a
strange phenomenon at work here. For a company that has copious content
to parade, it actually ignores its greatest strength.
E-mail for a brochure? Integration, please. Even those resorts that are
featured (Florida, Ibiza and Tenerife) failed to divulge their secrets
due to constant browser crashes.
Screensavers, music rooms (under construction) and a plethora of Web
links do not compensate for ignoring content.
Client Andrew Tidy, group marketing manager, Flying Colours
Brief Create a fun site that also contains information about holidays
Created and designed by Subnet
Address www.club 18-30.co.uk