INTERACTIVE: Eurostar

What could an already excellent site possibly do to improve its offering? Not a lot judging by this relaunched site - in fact, it does just the opposite.

What could an already excellent site possibly do to improve its

offering? Not a lot judging by this relaunched site - in fact, it does

just the opposite.



The graphic/animation-heavy home page took an eternity to download and,

once it had finished, I couldn’t actually read the text within the

navigation buttons. Now, remember this is with a swanky laptop and fast

connection, so what Joe Public will make of this on his dial-up account

is anyone’s guess. As a business user, what I want is fast, easy access

to current Eurostar travel information. I’d also like to be able to

check my Frequent Traveller points, my reservation details, and, yes,

book tickets online.



What I get is confusing navigation and a lot of slow-to-load sales

banter.



If I want to book tickets I have to pick up the phone - so why wouldn’t

I just do that in the first place ? Reluctantly, I have to say that I

preferred the old site for its no-nonsense provision of useful

information.



Client Eurostar

Brief Revamp a functional but uninspiring site, making it stylish and

faster to load, and develop a unique personality for Eurostar on the Web

Created by Start Design

Address www.eurostar.com