INTERACTIVE: Ford

When a company spends as much money on advertising as Ford, you hope it would reflect some of these values in its Website.

When a company spends as much money on advertising as Ford, you

hope it would reflect some of these values in its Website.



Instead, Ford appears to have developed a smorgasbord of features,

product information and bizarre graphics. On entry, the user is faced

with a control panel sprouting levers, buttons and bits of old Ford

radiators. Users then have to decide whether to go straight to the

dealer or product information or take the ’Ford Travelator’.



It sounds like something you might find at Gatwick Airport, but the

Travelator actually allows the user to call in at Henry’s Cafe or

recapture Ford’s ’high octane’ participation in motorsport.



I know many regard the Internet as an experimental medium but there’s a

danger that this one might blow up in Ford’s face.



Client Jean-Rene Levy, communications specialist small and medium cars,

European Marketing Communications.

Brief Create a consistent European Internet presence for Ford via 

development of a central site template.

Created by Burrows/WCJ inter@actionmarketing

Address www.ford.co.uk



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