INTERACTIVE: Frank Herholdt

This is the site that won the Cannes Grand Prix, although even a competent design group such as the Hub must wonder how. In pure graphic design terms, I can understand the award but, in terms of making the web work for business, I have my doubts.

This is the site that won the Cannes Grand Prix, although even a

competent design group such as the Hub must wonder how. In pure graphic

design terms, I can understand the award but, in terms of making the web

work for business, I have my doubts.



The design is very attractive. It’s clean and uses white space to good

effect: there are just two Shockwave movies, one of which - the

navigation bar - is executed well.



But, to put it simply, there isn’t a great deal of actual content. The

core of the site is a Shockwave-engineered browse through some examples

of Frank’s work. This is almost as well constructed as the navigation

bar and allows the user to scroll through thumbnails that expand when

you click on them. And that’s about it - three other nicely designed,

albeit static, pages with contact details, awards won and a client list.

All in all, however, much ado about nothing.



Client Frank Herholdt

Brief Enhance Frank Herholdt’s international profile and build an online

portfolio to showcase his work and reflect his personality

Created and produced by The Hub

Address www.frankherholdt.co.uk



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