Interactive gallery reviewed by dominic beardsworth and john parkin
Tight latex-covered torsos in the bright Californian sun? Not here, I’m
afraid. Try this instead: ‘This revolutionary fabric is 2.6 times more
opaque than conventional swimwear and has special star-shaped polyester
Many brands are fumbling around wondering what their function is on the
Net. Perhaps this is the problem here.
The general bits are more interesting such as the section on swimming
techniques and another on swimming in the Olympics. However, this feels
like it might be rather Speedo-focused: ‘Count the gold medals won by
swimmers wearing Aquablade.’ Oh dear.
Client Mark Hammersley, president, Speedo International
Brief Create a content-rich, easily navigable site to build Speedo’s brand identity and develop a dialogue with existing and potential
Developed by Kevin Kendall, Pentland Interactive
Created by Andrew Doe, Delphi Creative
Creative team Chris Mitchell (Pentland), Graham Ruffell, Louis Abel,
Mick Zamarioni (Delphi Creative)
UK Events Inline
Though the name might suggest it, this isn’t an index of gigs or live
forums. It’s a national events listings guide, and it does seem
amazingly comprehensive. We put this and the Time Out Net head-to-head
on cinema listings for Smoke. UK Events Online won, giving full listings
with the performance times. Time Out just gave phone numbers for the
cinemas, but did have in-depth reviews.
What bothered us was the whole design and feel of the site. It’s
professional and works well, but it’s so... well... Radio 2, all bright
colours and twee images. Then again, Radio 2 is popular, so maybe
they’re going for a broader national audience. Or perhaps it’s just that
- in London at least - we like our events guides with a bit more
Client Netlink Internet Services
Brief Provide an up-to-date events service around the UK
Created by Mark Hewiss
Scripted by Christiaan Keet
Graphics Paul O’Sullivan, Berhard Kotzenberg and Peter Woodford
Yell is an information service from Yellow Pages. Can you see J. R.
Hartley sitting there saying: ‘Yo, catch this wicked fly-fishing site,
dude’? But it isn’t the Yellow Pages on the Net (we wanted to see a
plumber’s homepage, but no joy).
Once Yellow Pages is forgotten and you use it for its hot lists of
recommended UK sites, it is terrific. We found loads of great sites and
it’s a neat idea to tell you whether sites are new. It lives up to its
laudable function and we’ll use it again.
Maybe J. R. Hartley is more suited to the Net than we thought: ‘It’s all
about your wrist-action, young man.’
Client Kate Garrett, new product development manager, new-media
services, Yellow Pages
Brief Develop a site (including a Web directory) that positions Yell
from Yellow Pages as the key jumping off point into the UK Web
Created by CHBi interactive media
This is a comprehensive guide to the Euro ’96 football championships
with a very different feel to it than the Speedo Olympics guide.
We’re more confident about the quality and depth of coverage because of
the Guardian’s involvement. Vauxhall doesn’t interfere at all, being as
unobtrusive as the hoardings at the side of the pitch. The difference is
that you can’t click on the Vauxhall logo on those hoardings and be
taken to a site telling you about all the cars.
Of course, the site can’t replace watching telly (not with existing
technology anyway). But it’s like having the guide that you get in the
papers at the beginning of the championships to the teams, players and
venues - only this one is much bigger - and having it there as the news
comes in each day.
Grab a beer and switch this on between the games.
Client Matthew Timms, multimedia manager, Vauxhall, and Frank Dietz,
Brief Create a pan-European football site that promotes Opel and
Vauxhall’s sponsorship of Euro ’96
Created and designed by The Guardian’s New Media Lab and Lowe Howard-
This lot are just showing off. Like Net sites, many CD-Roms regard it as
important to be clear about how their experience - whatever it is -
works, so that it’s easy to get around and know where you are, and it’s
usually fairly obvious how everything works.
True to its name, AntiRom throws out the rules and leaves you to wander
around trying to work out what’s going on. It’s hit-and-miss discovery,
but with cool content. In one section you see a still holiday photo of
a young boy. Except his finger is wagging. You click anywhere and you
get the first line of his story. Then you keep clicking to read the
It’s charming and fun. The twist is that, if you use this long enough to
ever come back to this photo, it tells a different story. Like we said -
Client Arts Council funded
Brief Purely experimental, looking at formal approaches to interaction
Created by AntiRom
Designers AntiRom (graphics and systems)
Dominic Beardsworth and John Parkin are creatives at Howell Henry