Alun Howell is a creative group head at Ogilvy and Mather
This is an excellent site. The superb graphics and strong bold type
serve a clear overall idea, which centres on a Mickey Spillane-type
detective theme - you navigate around the site and, by solving certain
mysteries, try to find the eccentric Tommy Dewar.
The site uses ‘frames’ cleverly and the animation is technically
excellent. There is a plethora of icons to choose from, and each one has
something interesting behind it - with exquisite little touches like the
crumbly newspaper. It takes time and perseverance to enjoy the site to
its full, but as Tommy says in one of his Dewarisms: ‘Patience is the
great shock absorber of our times.’ Which is kind of appropriate for the
Client Nicholas Morgan, brands development manager, United Distillers
Brief Raise people’s awareness of the Dewar’s brand in a way that is
relevant and entertaining. Dewar’s marketing philosophy is that a
Website should be like a theme park
Created by NSL Designers Protocol Communications
Radio Advertising Bureau
The RAB has done a lot of hard work to promote radio as an exciting
medium. Its Website has to do the same. Hmmm. It starts off with the
totally unexpected line, ‘Welcome to the RAB online’, and you then have
to go through a registration process before you can gain access.
Design-wise, the site is uninspiring. There are three sections called
‘Wireless Wisdom’, ‘Wireless World’ and ‘Wireless Works’ as well as a
feedback and help button. In Wisdom, there is a thing called ‘the
planner’s guide to beyond the obvious’ which talks about ‘involvement’,
‘intrusiveness’, ‘humanness’ (ie put a dog in it) and ‘presence’ - all
things that this site is sadly lacking.
Client Gavin Whatrup, systems manager, the Radio Advertising Bureau
Brief Provide an easy-to-use point of access to the RAB’s research and
Created by The RAB and the Place
The Swatch CD-Rom is all about Swatch’s sponsorship of the Atlanta
Olympic Games of which it is the official time-keeper.
The CD covers the history of timing of events in the games from the
early days of human error to today where success is measured in
hundredths of seconds.
Graphically, it is not that sophisticated - most of the images seem to
be borrowed from stock and the illustrations are slightly confusing. The
best part by far is called ‘fast forward facts’, which is like a BBC
documentary on the history of time-keeping with the film showing medals
being given out for events where people didn’t actually win. Overall,
though, it looks like it needed a few more thousand spent on it for a
more professional look. After all, it is the Olympics.
Client Jane Lampard, marketing manager, Swatch
Brief Communicate Swatch’s role as official time-keeper of the 1996
Olympic Games and reflect the hi-tech nature of the Swatch timing story
Created by GCI Group
Designers One to One
Halifax Building Society
Anyone who has a mortgage, or has taken out a loan, knows what it’s like
to sit there while your bank manager fills in loads of forms and works
out whether you’re worthy or not. In this site, you can do all of those
things in front of a frownless computer.
You can work out mortgage payments and interest rates from the comfort
of your own home. The only problem is you still have to go and visit the
bank manager eventually, but, to that end, there is a neat thingy to
work out where your local branch is.
The beauty of the Internet is that, pretty soon, you really won’t have
to do this. (Yippee! Hurry up boys.) Graphically, the site leaves
something to be desired and it has a quirky side to it where, when you
ask for a mortgage rate, you get a story about a frog.
Client The Halifax Building Society
Brief Provide customer information and incorporate a ‘flip-side’ to
provide a unique X factor
Created by Bates Interactive
Designers Patrick Semple and Scott Jagger, Ian Lathwell (programming)
This site has a bold opening home page entitled Di@logue with nice
bright colours and clean graphics, but the type is a bit ‘Janet and
John’ and makes for a rather childlike feel.
There are some interesting things about mortgages, interest rates and
the like, as well as some good information on how to get out of negative
equity, but overall the content is thin and it doesn’t have the warm
feel of the Halifax site.
Also, the links seemed to be directing users towards good sites rather
than relevant ones. Mortgages could be linked to estate agents, and loan
rate pages to car sites, for instance. Instead, we get Levi’s and Sony.
Client Paula Ickinger, the marketing department, Abbey National
Brief Provide quick and personally relevant financial information
without unnecessary ‘Web frills’
Created by The Brand Encounter at Barker and Ralston and Imagination