INTERACTIVE: INTERNET ADWATCH - Bertelsmann AG claims the top spot after IT companies reduce their July adspend

The total online advertising spend for the month of July remains exactly the same as it was for June, at pounds 3.1 million.

The total online advertising spend for the month of July remains

exactly the same as it was for June, at pounds 3.1 million.

Microsoft, which spent pounds 141,000 in June, has more than halved its

spend in July and has subsequently dropped down the league.

June was an unusual month with two advertisers, IBM and Microsoft,

passing the pounds 100,000 spend mark. July sees spending levels settle

back down to more familiar levels.

There are three new entrants at the top this month in WH Smith,

Volkswagen and Dell, who have replaced BMW, BT and Intel.

In first place, Bertelsmann continues its charge with its BOL UK online


WH Smith also makes it back into the top ten with its online book


Smiths has been quiet recently despite the continued assault on the

market by its online rivals, Amazon and BOL.

In the consumer top ten, it is books and music that dominate, with

CDNow, HMV and iMVS (which has now been rebranded with Yalplay) all


The total spend for the consumer sector was pounds 665,000, which puts

it on course to become one of the biggest online ad sectors. Financial

services spent only pounds 480,000 in June and IT spent the same amount

in May. This, maybe more than anything, shows the changing face of

online advertising.


Rank                                   Estimated value*

                                          (pounds 000s)

1    Bertelsmann AG                           pounds 74

2    IBM                                      pounds 73

3    Dell Computer Corporation                pounds 72

4    QXL                                      pounds 64

5    Microsoft Corporation                    pounds 61

6    Pearson                                  pounds 59

7    Amazon                                   pounds 49

8    WH Smith                                 pounds 47

9 =  Hewlett Packard                          pounds 46

9=   Volkswagen                               pounds 46

     Total adspend in July                  pounds 3.1m

     Total spend in year to date           pounds 17.8m


Rank                                   Estimated value*

                                          (pounds 000s)

1    Bertelsmann AG                           pounds 65

2    QXL                                      pounds 64

3    Amazon                                   pounds 49

4    WH Smith                                 pounds 47

5    Berry Bros & Rudd                        pounds 26

6    CDNow                                    pounds 20

7    HMV                                      pounds 18

8=   Umbro Holdings                           pounds 17

8=   eBay                                     pounds 17

10   iMVS                                     pounds 16

     Total adspend in July                   pounds 665

     Total spend in year to date            pounds 3.8m

* Internet Adwatch values estimated using ratecard-equivalent prices.

Estimates do not take into account publishers’ discounts. Excludes

advertising and adverts placed with barter networks(eg LinkExchange)

Data supplied by Internet AdWatchTM, the advertising monitor produced by

Fletcher Research (, 0800 068 1101)


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