INTERACTIVE: ITV

I can’t quite make my mind up about this one. The main service offering - the Listings facility - can be used to check your week’s ITV viewing by region. It works well, with snappy programme synopses that are expanded upon in the genre sections. The best of these is CITV. Sport isn’t bad either, although the Formula One section seems strangely muted.

I can’t quite make my mind up about this one. The main service

offering - the Listings facility - can be used to check your week’s ITV

viewing by region. It works well, with snappy programme synopses that

are expanded upon in the genre sections. The best of these is CITV.

Sport isn’t bad either, although the Formula One section seems strangely

muted.



Other areas are patchy - the Movies section was empty! The design is

pleasant enough and it’s easy to navigate given the depth of content,

but there’s something unsatisfying about the total experience. It comes

down to what I expect from a TV site. I want it to deliver comprehensive

listings across all channels - after all, I’m not going to visit ITV,

BBC, Channel 4 and Channel 5 online to decide my night’s viewing. I’ll

pick up a paper, thanks. Overall a reasonable first effort, but more

thought about user needs is necessary.



Client ITV

Brief Promote ITV as a brand and increase traffic to the Websites of ITV

regional broadcasters

Created and produced by ITN, IPC and MHM designers

Address www.itv.co.uk



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