Interactive online film launches Lexus CT200h model

LONDON - Lexus has released an interactive film called 'Dark Ride' in the UK and US to promote the launch of its new CT200h hybrid car.

Created by creative agency Skinny and Stink Digital, with CGI by Speedshape, the film can be seen at www.lexusdarkride.com.

The CGI for the movie was created in a six-day shoot on location in downtown Los Angeles, and in the Californian desert, plus two studio days to capture the interior vehicle shots.

Visitors can record their own dialogue lines and make decisions that impact the film's outcome.

The CT200h car has been created as a rival to the likes of the Audi A3 and BMW 1 Series. It will be capable of running for short distances on electric power only.

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