In stark contrast to Club 18-30, here’s a product that has no content.

In stark contrast to Club 18-30, here’s a product that has no


Crack the ’what to do with low-interest, low-content fmcg brands on the

Web’ issue and the Holy Grail is yours. Peperami tries hard, but


As a standalone site, draws on a creative strategy that

would figure highly in a vegan’s nightmare. The site excels when it

embraces the medium and takes this content to a higher level, branding

existing Website enemies (crisps and vegetables) or friends (Philips

Citrus Press) and in its excellent veg porn section (download the Spice

Girls clip, I beg you).

It fails in the display of its ads and with a mediocre screensaver (more

a screen destroyer).

Like Tango a year ago, the content produced doesn’t really stand


Please, take it a step further and sponsor a recipe site. I dare


Client Susan Martin, group brand manager

Brief Explore the world of Peperami via new media

Created by Sam Cartmell, Doug Miller, Ammirati Puris Lintas

Designer Alastair Duncan, Ammirati Puris Lintas


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content