INTERACTIVE: Peperami

In stark contrast to Club 18-30, here’s a product that has no content.

In stark contrast to Club 18-30, here’s a product that has no

content.



Crack the ’what to do with low-interest, low-content fmcg brands on the

Web’ issue and the Holy Grail is yours. Peperami tries hard, but

fails.



As a standalone site, peperami.com draws on a creative strategy that

would figure highly in a vegan’s nightmare. The site excels when it

embraces the medium and takes this content to a higher level, branding

existing Website enemies (crisps and vegetables) or friends (Philips

Citrus Press) and in its excellent veg porn section (download the Spice

Girls clip, I beg you).



It fails in the display of its ads and with a mediocre screensaver (more

a screen destroyer).



Like Tango a year ago, the content produced doesn’t really stand

alone.



Please, take it a step further and sponsor a recipe site. I dare

you.



Client Susan Martin, group brand manager

Brief Explore the world of Peperami via new media

Created by Sam Cartmell, Doug Miller, Ammirati Puris Lintas

Designer Alastair Duncan, Ammirati Puris Lintas

Address www.peperami.com



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