INTERACTIVE: Porsche Boxter screensaver

Most people who take the 20 minutes required to download this two-part screensaver will do it because they already love Porsche and they definitely won’t be disappointed.

Most people who take the 20 minutes required to download this

two-part screensaver will do it because they already love Porsche and

they definitely won’t be disappointed.



The screensaver uses a whole range of clever trickery to create what

looks almost like a pop video for the launch of the new Porsche. It

starts in a hail of screen static with the message ’incoming

transmission’, setting a tone that at times borders on Mission:

Impossible. This creates a sense of urgency and privilege at seeing this

sneak preview. In addition there are rapid zooms, quirky camera angles

and fast cuts.



The brilliance of this product is in the way the technical and the

creative skills are combined. It is all too rare that art directors,

film editors and programmers collaborate successfully.



ClientKevin Nicholls, marketing manager, Porsche GB

Brief Create brand-awareness for the Porsche Boxter launch

Created by Clive Jackson, creative director, Global Beach

Address www.porsche.co.uk



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