Most people who take the 20 minutes required to download this
two-part screensaver will do it because they already love Porsche and
they definitely won’t be disappointed.
The screensaver uses a whole range of clever trickery to create what
looks almost like a pop video for the launch of the new Porsche. It
starts in a hail of screen static with the message ’incoming
transmission’, setting a tone that at times borders on Mission:
Impossible. This creates a sense of urgency and privilege at seeing this
sneak preview. In addition there are rapid zooms, quirky camera angles
and fast cuts.
The brilliance of this product is in the way the technical and the
creative skills are combined. It is all too rare that art directors,
film editors and programmers collaborate successfully.
ClientKevin Nicholls, marketing manager, Porsche GB
Brief Create brand-awareness for the Porsche Boxter launch
Created by Clive Jackson, creative director, Global Beach