’Justice. Demand a fair deal. Inner peace.’ We are greeted on the
home page with the Confucius school of copywriting, in harmony with the
new Mazda-esque brand direction. This is to be applauded, unless you’re
one of those pundits who consider the new campaign a tad pretentious.
Some doubt the wisdom of targeting members of the Natural Law Party who,
presumably, have little use for motorised transport.
This is an excellent site that offers many useful features. I have
already ordered a car sunblind from the shop, and am wondering how on
earth I lived without one. In the ’your journey’ section, browsers can
choose accommodation and select a time slot for an RAC operator to call
them back. To my amazement, one did. The operator was both helpful and
humorous, which was welcome, though, for true brand consistency, I had
been rather hoping for a debate on the Tao of carburettors.
Brief Create a site that provides information and allows users to air
Created by Damon Reynolds, Peter Hawtin, RAC