INTERACTIVE: Saatchi & Saatchi

Just to clear something up - this is not a site for Saatchi & Saatchi.

Just to clear something up - this is not a site for Saatchi &

Saatchi.



It is actually quite a small site specifically for an awards scheme

sponsored by Saatchis to reward technological innovation in

communication. The only nod towards Saatchis as an agency is a list of

addresses (not even links) to their many other offices around the

world.



It has beautiful and contemporary graphics, animated through good use of

Shockwave Flash. It also has several clever navigation bars. This is

where advertising people and designers part. Our job is to make

complicated things simple and, to us, this site makes a simple thing

complicated.



In essence, it’s an awards scheme brochure - complicated at the best of

times. The awards scheme is impressive. Its suggested criteria are

’simple, clear and practical’, which should have been applied to both

designing the site and writing the copy which is embarrassingly

pretentious. (Beautiful type though.)



Client Saatchi & Saatchi

Brief Promote the Saatchi & Saatchi Awards for Innovation and champion

the idea of communication

Created by Saatchi & Saatchi with Saatchi & Saatchi Vision and AMX

Digital

Produced by AMX Digital

Address www.saatchi-saatchi.com



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