Just to clear something up - this is not a site for Saatchi &
Saatchi.
It is actually quite a small site specifically for an awards scheme
sponsored by Saatchis to reward technological innovation in
communication. The only nod towards Saatchis as an agency is a list of
addresses (not even links) to their many other offices around the
world.
It has beautiful and contemporary graphics, animated through good use of
Shockwave Flash. It also has several clever navigation bars. This is
where advertising people and designers part. Our job is to make
complicated things simple and, to us, this site makes a simple thing
complicated.
In essence, it’s an awards scheme brochure - complicated at the best of
times. The awards scheme is impressive. Its suggested criteria are
’simple, clear and practical’, which should have been applied to both
designing the site and writing the copy which is embarrassingly
pretentious. (Beautiful type though.)
Client Saatchi & Saatchi
Brief Promote the Saatchi & Saatchi Awards for Innovation and champion
the idea of communication
Created by Saatchi & Saatchi with Saatchi & Saatchi Vision and AMX
Digital
Produced by AMX Digital
Address www.saatchi-saatchi.com
