INTERACTIVE: Sony

Here’s me thinking I could go all anarcho on the reviews and I go and do something that gets all the webheads tutting. But since we’re all dedicated to brands, you could do a lot worse than look at Sony.com. It’s a fine piece of brand portal, a niche web gateway, and a smart way of using the web to keep customers locked into your brand values.

Here’s me thinking I could go all anarcho on the reviews and I go

and do something that gets all the webheads tutting. But since we’re all

dedicated to brands, you could do a lot worse than look at Sony.com.

It’s a fine piece of brand portal, a niche web gateway, and a smart way

of using the web to keep customers locked into your brand values.



Sony.com has a classic web structure. Being Billy-No-Mates and surfing

around in your spare time or just browsing for something electronic, you

first search, then gather information, then interact with it. This is

the three- step loop Sony.com does so well.



Worry if you keep coming back to this site a lot, but it’s worth a

regular look now and then, and if you’ve got a Playstation, well, this

site is as good as it gets. Worth checking is the number of online

games, such as Wheel Of Fortune. Sony.com, you ’rilly rock dude’!



Client Sony

Brief Provide a whole world dedicated to Sony for the web community

Created by n/a

Produced by n/a

Address www.sony.com



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