Here’s me thinking I could go all anarcho on the reviews and I go
and do something that gets all the webheads tutting. But since we’re all
dedicated to brands, you could do a lot worse than look at Sony.com.
It’s a fine piece of brand portal, a niche web gateway, and a smart way
of using the web to keep customers locked into your brand values.
Sony.com has a classic web structure. Being Billy-No-Mates and surfing
around in your spare time or just browsing for something electronic, you
first search, then gather information, then interact with it. This is
the three- step loop Sony.com does so well.
Worry if you keep coming back to this site a lot, but it’s worth a
regular look now and then, and if you’ve got a Playstation, well, this
site is as good as it gets. Worth checking is the number of online
games, such as Wheel Of Fortune. Sony.com, you ’rilly rock dude’!
Brief Provide a whole world dedicated to Sony for the web community
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