INTERACTIVE: Sony

Here’s me thinking I could go all anarcho on the reviews and I go and do something that gets all the webheads tutting. But since we’re all dedicated to brands, you could do a lot worse than look at Sony.com. It’s a fine piece of brand portal, a niche web gateway, and a smart way of using the web to keep customers locked into your brand values.

Here’s me thinking I could go all anarcho on the reviews and I go

and do something that gets all the webheads tutting. But since we’re all

dedicated to brands, you could do a lot worse than look at Sony.com.

It’s a fine piece of brand portal, a niche web gateway, and a smart way

of using the web to keep customers locked into your brand values.



Sony.com has a classic web structure. Being Billy-No-Mates and surfing

around in your spare time or just browsing for something electronic, you

first search, then gather information, then interact with it. This is

the three- step loop Sony.com does so well.



Worry if you keep coming back to this site a lot, but it’s worth a

regular look now and then, and if you’ve got a Playstation, well, this

site is as good as it gets. Worth checking is the number of online

games, such as Wheel Of Fortune. Sony.com, you ’rilly rock dude’!



Client Sony

Brief Provide a whole world dedicated to Sony for the web community

Created by n/a

Produced by n/a

Address www.sony.com



Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus