I had to include this, firstly because I love the idea of a Thing,
which is our favourite word at Hard Reality alongside ’stuff’, and,
secondly, it’s a site that provides a way of leveraging branded ideas
into the web and keeping them tamper-free.
The official line sounds cool: ’The easiest way to create, control and
distribute web multimedia ... without programming.’ I see a world free
of programmers!
Joking about the redundancies aside, what this particular site gives the
brand or media owner is the opportunity to lock, copyright and then
distribute their content ideas freely on the web - normally a
problem.
They download really quickly too and, being developers, the people at
Things have come up with a nice tool to make them.
I particularly liked the Santa Elvis, which I’ve kept for a Chrimbo
mailout (sad geek). It’s cool and it just might make it. Go and
collect!
Client Things
Brief Promote brands by fast downloading fully interactive animations
Created by Planet Interactive, Boston
Produced by Parable
Address www.thingworld.com
