INTERACTIVE: Things

I had to include this, firstly because I love the idea of a Thing, which is our favourite word at Hard Reality alongside ’stuff’, and, secondly, it’s a site that provides a way of leveraging branded ideas into the web and keeping them tamper-free.

I had to include this, firstly because I love the idea of a Thing,

which is our favourite word at Hard Reality alongside ’stuff’, and,

secondly, it’s a site that provides a way of leveraging branded ideas

into the web and keeping them tamper-free.



The official line sounds cool: ’The easiest way to create, control and

distribute web multimedia ... without programming.’ I see a world free

of programmers!



Joking about the redundancies aside, what this particular site gives the

brand or media owner is the opportunity to lock, copyright and then

distribute their content ideas freely on the web - normally a

problem.



They download really quickly too and, being developers, the people at

Things have come up with a nice tool to make them.



I particularly liked the Santa Elvis, which I’ve kept for a Chrimbo

mailout (sad geek). It’s cool and it just might make it. Go and

collect!



Client Things

Brief Promote brands by fast downloading fully interactive animations

Created by Planet Interactive, Boston

Produced by Parable

Address www.thingworld.com



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