Interactive TV player to hold pounds 25m pitch

Kingston Interactive Television, part of the Hull-based Kingston Communications Group, is looking for an agency to create a pounds 25 million advertising blitz as it moves to take on more established players such as Open.

Kingston Interactive Television, part of the Hull-based Kingston Communications Group, is looking for an agency to create a pounds 25 million advertising blitz as it moves to take on more established players such as Open.

KIT, which is using the AAR to advise on the pitch, has already put together a shortlist. Kevin Walsh, the managing director of KIT, said a decision is expected within the next three months, although he declined to name the agencies involved.

The company has recently restructured in preparation for its national expansion. The interactive TV operation and the company's consumer telecoms division have been earmarked for growth.

A Kingston spokesman said: 'We're now putting in place the network infrastructure to become an operator at a national level. The recent restructuring does mean we are reviewing agency support in certain areas of marketing activity. We're not in a position to make any announcements at this stage.'

Other divisions within the Kingston group are also looking to review their agencies. Jamie Watson, the national marketing manager at Torch Telecoms, said: 'We are looking at options at the moment. We are developing new structures for all of the Kingston Group. After that process, we will look at the agency roster.' Torch is expected to hold a formal review within the next six months.

The group is not understood to be seeking a media agency at this stage.



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