INTERACTIVE: Virgin Interactive Entertainment

Virgin Interactive Entertainment courted controversy in the UK computer press with a series of ads that my paymaster, Future Publishing, refused to run. ’Europeans: Wouldn’t you like to give them a bloody good hiding?’ That was considered a good way to persuade punters to buy the Red Alert strategy simulator. A knife-toting teddy bear and a cuddly toy with a hole shot through it did the business for the adventure game, Toonstruck.

Virgin Interactive Entertainment courted controversy in the UK

computer press with a series of ads that my paymaster, Future

Publishing, refused to run. ’Europeans: Wouldn’t you like to give them a

bloody good hiding?’ That was considered a good way to persuade punters

to buy the Red Alert strategy simulator. A knife-toting teddy bear and a

cuddly toy with a hole shot through it did the business for the

adventure game, Toonstruck.



Less than sensitive themes after Dunblane and the stabbing of the

headmaster, Philip Lawrence. But on the Web, VIE is free from the

constraints of old media and can give its creatives the unfettered

freedom to produce the most taboo-breaking promotions around. Or not, as

the case may be. Beyond the garish graphics and the

wider-than-your-screen design, the site’s just a hotch-potch of press

releases and downloadable demos. Throw in its propensity to crash

Navigator 3 on my PowerMac and you have what those nice men at Loaded

call a bunch of arse, mate.



Client Virgin Interactive Entertainment

Brief Come up with the best concept in the world for an Internet site

Designer Nethead’s design team under Matthew Curtis

Address www.vie.co.uk/