He’s arrogant, obnoxious and brilliant. Chris Evans makes us laugh
and, believe us, we need a laugh driving to Canary Wharf every
morning.
What a clever bloke. Ginger Productions is destined to take over the
world. The company is an unknowingly brilliant exponent of
multimedia.
The breakfast show consistently cross references TFI Friday, the Virgin
Website and vice versa.
The site offers archive recordings, behind-the-scenes pics and, if
you’re brave enough to download a couple of widgets, your PC or Mac
becomes a radio.
Gossard has signed up Chris’s researcher, Holly ’hotlips’ Samos, to
feature in a poster campaign and listeners have been invited to e-mail
headlines. Contenders are ’Virgin’s greatest hits’ and ’Turn on, tune in
and don’t flop out’. Get e-mailing, you copywriters.
Client Virgin Radio
Brief Use the Internet to increase interactivity with our audience
Graphic design In-house with help from 4i
Audio produced by In-house team using Liquid Audio
Chat moderated by VirginNet
Address www.virgin radio.co.uk/breakfast
