INTERACTIVE: Any Website deemed fit to go online should be ready to be judged - NEW-MEDIA CLINIC

It’s a noise that’s getting louder and it’s got to stop. I refer to the whining and moaning of Netties whose sites have been slighted in our Interactive Gallery reviews.

It’s a noise that’s getting louder and it’s got to stop. I refer to

the whining and moaning of Netties whose sites have been slighted in our

Interactive Gallery reviews.



One particularly distraught fellow, who shall remain anonymous, wrote to

ask why he had not been contacted by our reviewer and given the chance

to explain how the site in question worked. You mean like Barry Norman

has to do every time he reviews a movie?



Other complaints have been equally bemusing. Someone was upset because

’the client spent loads on this and you’ve ruined it’. Another said we’d

reviewed his site too early, before the advanced Shockwave and Java bits

had been added.



I’m afraid such whingeing only serves to underline the immaturity of the

Internet as a medium and of (some of) the people who work in it.



No Web surfer who happens across one site or another has the benefit of

a pre-surf pep talk. A site is either self-explanatory and easy to

navigate, or it is not. If our reviewer is confused, or cannot find his

or her way into ’the most exciting part of the site’ (as another

complainant wittered) then it is safe to assume that a good many other

users will experience the same difficulties.



And what of this notion that a site has been reviewed too early? Whoever

heard of such a fate befalling a TV programme, a film, a book or a

magazine?



Isn’t the truth that the site has gone online too early?



As most people acknowledge, Internet surfers are fickle beasts. They are

so overwhelmed with choice, and so obsessed with their own favourite

areas on the Net, that new Websites have to fight very hard for their

attention. One visit - by definition, the first - is the only chance

your site has to hook a visitor. So why on earth put your offering up

before it is good and ready?



Of course, sites do, and must, evolve. But they must also be of an

acceptable standard before they are launched. And if they are acceptable

enough to be foisted upon the Net and its users, they are ready to be

reviewed by this or any other magazine.



So hush now. And get to work on something you can be proud of.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content