Interconnected: Joining up the dots

"Consumers ping about like pinballs, unconsciously making connections that shape their beliefs and decisions about brands" Libby Child

"Be agile. Launching EE, everyone had a role and played  as a team – but out of position if necessary" Dominic Collins

"If you can have that mentality where  the customer is the end point, then you’re going in the right direction" Stephen Maher

"Being interconnected is hard when there is a culture of protective roles and ‘you can’t touch that’" Simon Amster

"The linear workflow model is outdated. We need to get the bright people in the room and empower them to come up with better ideas" Shaun McIlrath

Hear what the contributors have to say at: marketingmagazine.co.uk/interconnected

Illustrations Simon Heath

Photo Colin Stout