Campaign brought together experts to discuss these issues and more over breakfast in a central London hotel, while our illustrator, Simon Heath, captured the proceedings. From agility to empowerment, vested interest and malicious obedience, this is how the conversation went…in illustration and film.
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"Consumers ping about like pinballs,
unconsciously making connections that
shape their beliefs and decisions
about brands"
- Libby Child
"If you can have that mentality
where the customer is the end
point, then you’re going in the
right direction"
- Stephen Maher
"Be agile. Launching EE, everyone had
a role and played as a team – but
out of position if necessary"
- Dominic Collins
"Being interconnected is hard when
there is a culture of protective roles
and ‘you can’t touch that’"
- Simon Amster
"The linear workflow model is outdated.
We need to get the bright people
in the room and empower them
to come up with better ideas"
- Shaun McIlrath
Contributors
Clockwise, from left Libby Child chief executive, Aprais UK Shaun McIlrath global creative director, Iris Worldwide Stephen Maher chief executive, MBA Rachel Barnes editor, Marketing Dominic Collins former chief marketing officer, Legal & General Simon Amster creative content director, TVC Group
