Interfocus, the through-the-line agency, has acquired the
business-to-business agency Grange.
Grange is ranked by Campaign as one of the UK's top five
business-to-business agencies, with billings of £11 million.
It specialises in the technology sector, with clients including
Panasonic, Minolta, NEC and Xerox.
The purchase of Grange follows Interfocus' acquisition of Osprey last
year. Interfocus bought itself out of the Lowe Group before snapping up
Osprey and then selling to the Canadian company Maxxcom.
Interfocus has strengthened its senior management team with the hiring
of Matt Atkinson as the chief executive. Atkinson was previously the
managing partner at Omnicom's direct marketing agency, Tequila. He
replaces Chris Still, who joined Interfocus as part of the Osprey
management team but left the agency earlier this year.
Grange will be renamed Interfocus Technology and will relocate its UK
office to Interfocus' London headquarters. It also has a US office in
Interfocus is taking a 76 per cent stake in Grange, with its management
retaining 24 per cent. Chris Zandonati, managing director at Grange,
will take the same role at Interfocus Technology.
Matthew Hooper, Interfocus' chairman and chief executive, said: "As an
agency we have always pursued the multi-discipline ethos. With the birth
of Interfocus Technology we have found a partner who shares our views on
marketing requirements and brings integrated marketing skills to a
Interfocus anticipates that the acquisition will enable it to offer
consumer-focused campaigns to Interfocus Technology clients where