Interfocus picks up pounds 3m LT work

London Transport has appointed Interfocus to handle its below-the-line work, completing the rationalisation of its marketing roster.

London Transport has appointed Interfocus to handle its

below-the-line work, completing the rationalisation of its marketing

roster.



Interfocus will work on corporate campaigns and specific tasks for buses

and tubes. Its three-year contract is worth at least pounds 3m.



Its first priority will be an integrated drive for the Family

Travelcard, which begins on July 28. Interfocus’s promotional concept

will be central to the campaign.