Yes, it’s completely true. We’re all consuming so much more media these
days, if ’consuming’ is the right description, of course.Take Campaign
for example. I used to read it cover to cover. But today, while I still
read all the key news pages, there are others I have to skip over,
because different forms of media are demanding my attention.
Is it because we all have insatiable appetites? In my case, no. I read
largely because I need to.
What international business media do I choose? I read the Financial
Times and the Economist religiously and thoroughly. The Economist is
excellent on worldwide business matters and has strong opinions with
which I tend to agree.
Then I flick through most issues of Time, Newsweek and the Wall Street
Journal, sometimes Forbes and Business Week. Forbes’ new global magazine
is more likely to be relevant and it’s thinner, which means it’s also
more likely to get read.
As for my TV viewing, I must be the only adman not to have cable at
home, so my exposure to BBC World, Sky News, CNBC and Bloomberg is only
in office hours or hotel bedrooms. For specific business news, CNBC is
the best, and for balanced international coverage I’d choose to watch
CNN International falls somewhere between the two. For light relief from
news programmes, I watch Fawlty Towers.
Inflight news or a good drama are a must on long-haul flights, but
inflight magazines I can happily leave alone.
(At home my TV viewing is almost entirely restricted to news and, on the
weekends, a bit of light relief, which means Fawlty Towers, Sunday night
drama and the like.)
In-flight news and movies are a must on long-haul flights, but in-flight
magazines I can happily leave alone.
Executive regional media director Leo Burnett
My media consumption tends to be fairly eclectic as so many titles hit
Daily intake, however, begins with the Today programme and then usually
incorporates a UK broadsheet - the Guardian on Monday, the Times on
Wednesday and, increasingly, the Independent on other days. I spend no
more than ten minutes looking at the main stories and leaders, unless
I’m travelling, in which case I revel in more features. The Wall Street
Journal is a must-read. It has the best media coverage and a good spin
on the industry.
Plus its anachronistic form continues to astound.
I spend 20 minutes each week with the Economist (they say all us media
folk claim this one!), although I seldom read as many leaders as I’d
like, because I tend to get waylaid by the fascinating news items on
Latin American dictators. A weakness, I know, but having spent time in
Mexico, I can’t resist. Another hangover from Latin America is Newsweek,
which is a good compendium of international news.
As for cyber activity, my surfing is driven mostly by specific
requirements for information, such as company sites and holidays, but I
like Epicurious - a Conde Nast site, and other foodie sites such as
Fodor’s and Zagat’s.
I practically never watch television, although if I’m travelling I watch
some CNN International (but I still cannot understand why they insist on
using American anchors on the European feeds, so I can’t stay tuned for
very long without zapping), CNBC for the Media programme (Tuesdays) and
Sky News for its dumbed-down and UK-specific stuff. At home I watch
wildlife programmes (as long as there’s no violence) and Friends.
Y&R Media Europe
I’m not a dedicated consumer of international media, nor business media
per se. However, I do dip in and out of it as the mood takes me,
especially when I’m travelling.
In a hotel room I’ll surf through all the international TV channels such
as CNN International, Eurosport, MTV and CNBC, and I’ll stop and watch
if something catches my attention.
CNN International comes into its own during something like the Monica
Lewinsky affair. You get the ability to be updated instantly and in
graphic detail. No-one does an American scandal quite like CNN
In terms of reading, the only international business or media title that
I’m dedicated to is the Economist.
But in the end, I’d rather be with Q for the music, What Hi-Fi for the
gear and Decanter for the wine.
Managing partner MindShare Europe
I always scan the Wall Street Journal Europe in the office. Its coverage
of the EU is first-rate, as is its coverage of European and US marketing
and media stories. It gets my vote over the International Herald
The European is just a business-lounge read for me. I like its current
incarnation, but there just isn’t enough time to read everything unless
I’m travelling. The Financial Times only gets looked at for obscure
I spend a lot of time in airports, aircraft and hotels. I can’t sleep on
planes, so I always travel loaded down with magazines. Top of my list is
the Economist, which I read whether I’m travelling or not. It has such a
broad coverage of world events, written with a wonderfully subtle
My one criticism is that I invariably get halfway through an article
thinking ’I believe this’, and then they finish the story with an
equally well argued opposite view.
Time, Fortune, Newsweek and Forbes can’t hide their American roots,
which puts me off reading them regularly. However, Time and Newsweek are
the best of the bunch for inflight reading.
As for TV, when travelling I channel hop between CNN International, BBC
World and Sky News. The saddest day this year was when NBC Europe
stopped broadcasting, depriving me of late nights in hotel rooms with
Jay Leno and Conan O’Brien.