International Committee of the Red Cross "Separated" by Adam & Eve/DDB

A new ad from the International Committee of the Red Cross uses CCTV footage of parents and grandparents desperately searching for their lost children to highlight the organisation's work in locating and reuniting families separated by conflict and disaster.

Created by Adam & Eve/DDB, the film asks audiences to imagine that feeling lasting for years as opposed to just a few minutes. It ends by showing real moments of families being reunited through the ICRC’s work. 

Credits

Communications manager
Public relations officer - campaigns and policy
Group chief creative officer
Chief creative officer
Deputy executive creative directors
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Planning director
Business director
Senior account director
Project manager
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HLA
Producer
Production manager
Director
Editing company
Editor
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Post producer
Colourist
Audio post production
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Producer
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Music publisher

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