International Committee of the Red Cross "Separated" by Adam & Eve/DDB

A new ad from the International Committee of the Red Cross uses CCTV footage of parents and grandparents desperately searching for their lost children to highlight the organisation's work in locating and reuniting families separated by conflict and disaster.

Created by Adam & Eve/DDB, the film asks audiences to imagine that feeling lasting for years as opposed to just a few minutes. It ends by showing real moments of families being reunited through the ICRC’s work. 


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