AgencyAdam & Eve/DDB
Santa Claus wanders through a war zone in search of a girl separated from her family in this haunting ad by Adam & Eve/DDB.
The International Committee of the Red Cross’ campaign overturns festive tropes to raise awareness of its work reuniting missing people with their families across the world. While most children eagerly anticipate Christmas for its celebrations and gifts, hundreds more live a life far removed from this ideal because of conflict, migration or natural disaster. The ad was written by Mike Sutherland, art directed by Ant Nelson and directed by Gary Freedman through Independent.