The International Exchange "inspire your Terry" by Bartle Bogle Hegarty

The International Exchange, an organisation that pairs workers from the comms industry with charities that require their expertise, has released an online video in an effort to persuade more agencies to send staff on placements.

Bartle Bogle Hegarty created the spot, which is being seeded through social channels. The ad opens on the titular Terry looking bored at work as a voiceover frames TIE placements as a way for agency chief executives and company marketing directors to get the best out of their staff.