INTERNATIONAL GALLERY: Antarctica Beer DM9

Antarctica Beer has gone for a purely visual style for its latest ad. A man pours himself a beer and admires it briefly. As he takes a sip, he jolts and temporarily turns into a cartoon. Once recovered, he takes a lengthy draught of his drink. The same thing happens and he whizzes through several guises, including a Braque-style cubist figure, a Picasso woman and Mondrian squares. In all images it is obvious that he is drinking his beer. At the end of his swig he returns to normal - that is until he belches, when he turns briefly into the trademark Antarctica penguin.

Antarctica Beer has gone for a purely visual style for its latest

ad. A man pours himself a beer and admires it briefly. As he takes a

sip, he jolts and temporarily turns into a cartoon. Once recovered, he

takes a lengthy draught of his drink. The same thing happens and he

whizzes through several guises, including a Braque-style cubist figure,

a Picasso woman and Mondrian squares. In all images it is obvious that

he is drinking his beer. At the end of his swig he returns to normal -

that is until he belches, when he turns briefly into the trademark

Antarctica penguin.



Country Brazil

Agency DM9 Publicidade

Client Antarctica Beer

Copywriter Jose Henrique Borghi

Art director Luciano Zuffo

Director Guilherme Ramalho

Production company Trattoria di Frame



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