INTERNATIONAL GALLERY: Fruit Joy Lowe Kuiper

You have to applaud the bravery of a client who will buy a script for an ice lolly that begins with several seconds of a middle-aged man picking his nose. But buy it Nestle did. This launch commercial for Fruit Joy, an ice lolly that changes colour as you lick it, is set in a car at some traffic lights. Sunk in his reverie and nasal excavations, dad is suddenly jerked back to consciousness by his little boy, who is sitting on the back seat eating a Fruit Joy. ’Green!’ the boy shouts and dad, thinking he means the traffic lights have changed to green, moves off smartly. Alas, his offspring was merely noting the change in colour of his lolly - the traffic lights are, in fact, still against him and the car soon comes to grief.

You have to applaud the bravery of a client who will buy a script

for an ice lolly that begins with several seconds of a middle-aged man

picking his nose. But buy it Nestle did. This launch commercial for

Fruit Joy, an ice lolly that changes colour as you lick it, is set in a

car at some traffic lights. Sunk in his reverie and nasal excavations,

dad is suddenly jerked back to consciousness by his little boy, who is

sitting on the back seat eating a Fruit Joy. ’Green!’ the boy shouts and

dad, thinking he means the traffic lights have changed to green, moves

off smartly. Alas, his offspring was merely noting the change in colour

of his lolly - the traffic lights are, in fact, still against him and

the car soon comes to grief.



Country Holland

Agency Lowe Kuiper and Schouten

Client Nestle Nederland

Copywriter Aad Kuijper

Art director Pieter van Velsen

Director Rogier van der Ploeg

Production company Czar



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus