INTERNATIONAL: International Gallery; Chokito Ammirati Puris Lintas

APL Budapest did some exhaustive research into the target teen market for Nestle’s unorthodox-looking chocolate bar, Chokito. Finally, it came up with the concept of things not always being quite what they seem and the strapline: ‘Chokito - it’s ugly and tasty.’ Then the agency had a lot of fun translating the unexpected into film. In one commercial, a hunky athlete is seen marching confidently into a swimming pool changing room, only to swagger out again a few moments later, wearing a pair of bright-blue water wings. In another, a sweet old lady is seen brightening up at the approach of a passer by under her window. But later, we see that her delight stems only from the fact she can pour a bucket of water over his head as he walks under her window box.

APL Budapest did some exhaustive research into the target teen market

for Nestle’s unorthodox-looking chocolate bar, Chokito. Finally, it came

up with the concept of things not always being quite what they seem and

the strapline: ‘Chokito - it’s ugly and tasty.’ Then the agency had a

lot of fun translating the unexpected into film. In one commercial, a

hunky athlete is seen marching confidently into a swimming pool changing

room, only to swagger out again a few moments later, wearing a pair of

bright-blue water wings. In another, a sweet old lady is seen

brightening up at the approach of a passer by under her window. But

later, we see that her delight stems only from the fact she can pour a

bucket of water over his head as he walks under her window box.



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Country Hungary

Agency Ammirati Puris Lintas Budapest

Client Nestle

Writers Peter Tordai, Peter Tihanyi

Art directors Andras Simon, Zsolt Pinter Director Pascal Zabus Production company ASP Budapest

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