Linking food and sex may have been done before, but J. Walter Thompson
New York’s campaign for the Gotham bar and grill takes the concept into
new territory. ‘There are still places your tongue has never been,’
proclaims one poster, part of a campaign running in Manhattan. ‘Hear her
go ‘mmmm’ again and again and again,’ says another. All posters use
Gotham’s rust-red signature colour as a background. A third execution:
‘Your stomach is an erogenous zone, too,’ completes the trio.
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Country USA
Agency J. Walter Thompson New York
Client Gotham
Copywriter Robert McDougall
Art director Benjamin Vendramin
Executive creative director J. J. Jordan
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